Wonder whats happening to car makers these days. Instead of coming up with new designs they are giving their cars an ass lift of sorts by just adding a dickey to a small car already existing in the market. Tata started the trend by introducing the Indigo which is just a cosmetic change to the Indica where they added a dickey to it and kept the remaining part of the car same. They didnt change the engine either. Now Maruti has done the same by introducing the Swift DZire which is a Swift+dickey. The interiors are the same and so is the engine. Tata atleast made the Indigo a little more spacious by increasing the wheel base, but Maruti has kept the wheelbase same which might lead to cramping of legs of the passenger in the rear seat.The marketing strategy behind this small change is the relatively small change in the cost that the car makers will have to incur. By doing this they hope to price these cars aggressively which will give very tough competition to those mid segment cars which are already in the market. The Swift DZire has been brought as a replacement to the age old esteem which lead this segment for quite sometime. The introduction of the DZire could spell doom to cars like the Chevrolet Avio, the Mahindra-Renault Logan and even Tata Indigo because Maruti has been very aggressive as far as pricing is concerned and the after sales services of Maruti are also excellent.
What ever the market strategy people these days are looking for cars which have a modern design with excellent performance and they dont mind spending that little extra to get a car of that fits their needs. They dont want cars which just got an ASS-LIFT.
No comments:
Post a Comment