Creativity at its best

Gone are the days of jingles. The famous “Washing powder Nirma” is gone and in came creativity… ads now a days not only display their products, they are coupled with an amazing video and an even more amazing background music. The new Bajaj Pulsar is one such ad. It is amazing, the whole concept of the video, “Pulsarmania”, the stunts performed in the ad and the background score…. just spell bounding. The music is so catchy, you actually sort of head bang with the beat. The ad makes you want to go right away and grab that bike. That’s how ads are supposed to be and Bajaj sets the standards. Right from “It’s a boy”, the first ad for the pulsar to the present “Pulsarmania” ad, all of them have been amazing. Their other advertisements for bikes like the caliber 125 “hoodibaba”, to their Avenger “Be like God”, to the pulsar 200 ad where they drive through buildings, to the exceptional ad for XCD where they literally show the bike being put together, all of them have been exceptional. The captions have been so so good and they have been backed up with exceptional videos.

Not only bajaj, but all the other companies have been making exceptional ads these days. There were days when you immediately changed channels as soon as a commercial was on, that’s not happening anymore. You actually want to see the ad. We have come a long way from the age old advertising techniques which had all those stupid jingles.

A few companies make horribly bad ads, cant help it. That’s when you change channels. But others are too good. You end up laughing your guts out after watching the ad. The ads for the new “Virgin Mobile”, the sprite ad, the ads of Vodafone, Thums Up, Moto Yuva (this ad tops the charts)… and many more are just too damn good. No matter how many times the ad comes on, you don’t get bored. They have such pun in the ads, cant imagine that the ads in the past were so pathetic and also the fact that some companies still make pathetic ads is when there are such beautiful ads doing the rounds is shocking.

According to me, these are some of the best ads doing the rounds on TV

1. Bajaj Pulsar – 220 – Pulsarmania
2. Moto Yuva – The dad scolding the son
3. Virgin mobile – both ads, the one in the traffic where his friend pretends to be his dad and the girl playing dumb that she doesn’t like guys
4. Sprite – The guys saying he’s going to meet his other girl friend
   
5. Vodafone – Listen to more songs
6. Thums Up – The car stunt with Akshay Kumar
7. Axe – The one where the guy throws the coin in the fountain
8. Tata Tea – The politician asking for votes

.3.And heres the list of some of the most dumbest and the most annoying ads :

1. BSNL – Preity Zinta
2. Honda City – “Look who joined us for a ride”
3. IBIBO - Dont be a balti
4. Allahabad Bank
5. Maggi Atta noodles – that really annoying song
6. All the boomer ads
7. Pepsi’s youngistan – so damn dumb
8. Nokia – Shah Rukh Khan

That covers all the ads on television I guess….

Im sure there are going to be even more hilarious, bone tickling ads in the future… So heres to creativity …..